Our
Services
Content
In our shop, quality content is the foundation of all advertising strategies. High resolution imagery, engaging videos and interesting articles help tell your unique story, differentiate your product, and serve as an baseline for advertising across all channels, including email, social, display and paid social. Of the five variables that make up an advertising formula [bid/budget, audience, timing, copy, content] content is often a critical factor in achieving optimal performance and should be a first priority.
Approach
We make sure that our first days together are spent getting to know you, developing a content plan, and creating a stock of amazing content that will be on the ready for all the ways we plan to promote you.
Not quite as traditional as television or radio, but surely starting to age, email might not seem relevant anymore with diverse social platforms on the rise. However, email remains one of the most powerful marketing channels, with KPI's to prove it, and must be leveraged to effectively build loyalty and retarget your audiences.
approach
We're graceful, yet impactful in our approach to email. We setup campaigns that complement your other channels, but don't inundate or get lost in the sea of promotions that land in our inbox every day. We like to keep it short, sweet, content rich and high converting.
Social Media
Who doesn't have a Facebook account? Social media needs to be as much planned and strategized as spontaneous and authentic. This can be challenging, but with the right content and effective planning, we help you engage your audience at the right times with the right messages and the right visuals to keep their attention for the long term.
Facebook Advertising
Facebook knows more about us than we know about ourselves.. what we do for fun, where we shop, who we support, the color of our socks.. we know, scary. But, this data allows for powerful targeting of those customers who matter most, which means you can spend $1 must more effectively as a result. We've embraced Facebook and Instagram advertising, and through testing help our partners generate meaningful ROI through this increasingly popular advertising channel.
approach
It takes a little time, but we setup paid social campaigns to test for success. The advertising formula can be mastered, but it takes a crafty combination of content, bid/budget, and audience testing and optimization to get us on our way to serious returns. You won't look back.